(3) |
Advertising may include, but is not limited to, the following information:
(a) |
The dentist's title or degree; |
(b) |
A designation of specialty dental
practice, if said specialty is recognized by the Georgia Board of Dentistry
pursuant to Rule 150- 11-.01 and the dentist has completed the educational
requirements stated in the American Dental Association's specialty practice
guidelines in existence at the time the advertisement is made; |
(c) |
Office and telephone answering hours,
office location, office telephone number, and residence address and telephone
number; |
(d) |
Fees for a specific,
routine service. For purposes of this Rule, a dental service may be
characterized as a "routine dental service" if it is performed frequently in
the dentist's practice, is usually provided at a specific fee to substantially
all patients receiving the service, and is provided with little or no variance
in technique or materials. The following requirements shall be met when a
dentist advertises a routine dental service:
1. |
If a range of fees is advertised
(including use of words such as "from," "as low as," "starting at"), the
minimum and maximum fees shall be fully disclosed; |
2. |
Consultation, treatment planning, or
treatment for any routine dental service advertised for a specific fee must be
made available for a minimum of sixty (60) days following the date of the last
publication or broadcast of that fee, unless another date is specified in the
advertisement; |
3. |
When a routine
dental service is advertised as "free," "no charge," or like terms, such
service must be made available at no cost for a minimum of sixty (60) days
following the date of last publication or broadcast of that fee, unless another
date is specified in the advertisement; |
4. |
When a patient accepts the treatment
planned for a routine dental service which was advertised by the dentist for a
specific fee during the previous sixty (60) days (or other period specified in
the advertisement), any subsequent dental service that is reasonably and
foreseeably related to the advertised routine service must be provided without
additional charge, unless the advertisement for the routine dental service
includes the following statement: "ADDITIONAL CHARGES MAY BE INCURRED FOR
RELATED SERVICES WHICH MAY BE REQUIRED IN INDIVIDUAL CASES." |
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