Chapter 430-6 DECEPTIVE ADVERTISING
Rule 430-6-.01 Deceptive Advertising
(1) | A licensed doctor of optometry may not publish or display or cause to be published or displayed in any newspaper or by radio, television, billboard, window display, or any other means or medium, any statement or advertisement concerning ophthalmic services or materials, including but not limited to lenses, frames, spectacles, contact lenses, or parts thereof, which is false, deceptive, or misleading. For purposes of this rule,"false, deceptive or misleading" advertising shall include but not be limited to any advertising not in compliance with Rule 430-4-.01(2)(f)1.. |
(2) | Any advertisement of prescription spectacles or contact lenses is required to contain language to the effect that an eye doctor's prescription is required for the purchase of such prescription spectacles or contact lenses. |
(3) |
Any advertisement of the price of prescription spectacles or contact lenses is
required to contain the following information:
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(4) | Any person who fails to satisfy the requirements of subsection (2) or (3) above shall be deemed to have published a false, deceptive, or misleading statement within the meaning of this section. |